SEO-Friendly Web Design

It is absolutely critical that your website be designed with the search engines in mind. We have witnessed dozens of companies that say their web designer "knows SEO" only to come back to us later and get the bad news that we have to make significant changes to their site just to get it to be properly indexed in Google, much less rank well. Since we have lots of content on this topic elsewhere on our site and blog, below is just a quick list of some top issues to consider:

• Keywords in the URL that are part of a detailed strategy
• Targeted content each to match a key phrase concept
• Clean code and move scripts to external files
• Use header tags instead of <div> tags or images
• Limit HTML file size
• Add alt text for images
• Internal text links instead of image links
• Avoid frames
• Follow proper site redirect architecture
• Avoid hidden text and other potentially deceptive practices
• Don't Use splash pages
• Avoid query strings in URLs where possible
• Create clean, valid code
• Use tables appropriately
• Avoid duplicate content

See our work for examples

See SEO Friendly Web Development for info on why proper site architecture is important in search marketing.

See our info on Conversion Enhancements to see why calls to action and where they are placed play a role in getting the most out of every click.